Food can be fuel, or it can be an experience.

It is important to know which one we are looking for. Because we need both, but to a different extent. And because the food must have different characteristics depending on its function.

A common problem: we get used to consuming food as fuel; when we have the opportunity to consume food as an experience, we instead follow the ingrained habit and consume it as if it was fuel.

The result? We feel dissatisfied; food designed to be experienced was consumed the wrong way. We feel robbed of the experience, and so… We look for more.

But the problem is not in the quality of the food, nor in its quantity. It is in us. We are consuming it the wrong way. Without presence. Without attention.

We are filling the tank when we should be enjoying the trip.