Tag Archives: Marketing

Seasons

It’s easy to be cynical about Christmas. It is easy to say that the spirit of family, of generosity and fraternity should accompany us all year round. And to argue that there is no reason for these values to come up on this specific date.

But to think this way is to assume the human being as a purely logical entity. We do not work that way. Nor is it just a matter of us being managed by emotion; we are beings of volatile emotion. As much as we recognize these values as desirable, we can not take them up on a permanent basis.

It is our nature; we are creatures of seasons.

Showing Work

Being humble is not the same as living in the shadows.

It’s tragic when someone hides their good work. The eyes of the world are not upon us. Everyone is looking at their belly button. If we do not shout after their attention, they won’t look at what we have done. The boss does not have the time to see what is working, that which goes well – it’s the things that go wrong that sink the business.

You don’t have to be arrogant. No need to be conceited. It’s not necessary to seek protagonism.

You have to show work. The value – or lack thereof – that others attribute to it is up to them. But you have to show it.

Feedback

“This sucks!” Isn’t helpful. It might be your gut reaction, and it might even be right. But it doesn’t point the way to improvement, and it almost unfailingly makes people get defensive. 

(Side note: telling them not to get defensive almost always produces the exact opposite effect.)

Ask questions instead:

  • “What was the thinking behind this word choice?” 
  • “How do you think the user will interact once they reach this page?” 
  • “What are you trying to convey with this color scheme?”

Questions start a process of improvement. Judgement, valid or not, prevents it.