Ethical Marketing

The lady at the bakery gave me a free loaf of bread.

It wasn’t a special deal or sale. The reason she didn’t charge for it is that it was yesterday’s bread. She said she couldn’t sell yesterday’s bread. So she asked if I wanted to have it for free because she knew that I enjoyed that particular kind of bread.

From now on, I’m going to go out of my way to buy my bread at that bakery.

It’s not because I got a freebie. The monetary benefit is negligible, and there’s no expectation that the situation will repeat itself.

It’s because I know they won’t try to sell me yesterday’s bread.

Your actions communicate the quality of your product much more than your words.